In 2023, Celebrity Apex sailed from Southampton for the first time. Britain needed to feel what that meant.
The brief
Celebrity Cruises was bringing Apex to Southampton for the first time, and needed British audiences to want to be on board.
That meant showing the real experience (the food, the entertainment, the places and the atmosphere) without it looking like another cruise advert.
How we made it
We joined the ship with Monica Galetti and filmed her first cruise as it happened: from the kitchens to the deck, the entertainment to the ports.
Working around a live ship and real guests meant planning to the ship’s schedule and filming without getting in the way of anyone’s holiday.
What it did
A content series that advertised Apex’s first sailings from Southampton, built around a face British audiences already trust.
An honest first-timer’s view did what a brochure couldn’t: it made the ship feel like somewhere you’d want to be.
- Content series introduction film
- Onboard food and experience films
- Social cutdowns
- Stills
