One look, club by club, across a whole estate.

The Club Company runs golf, health and leisure clubs across the country. Every site is different, but every one has to look and feel like part of the same brand.

The marketing team needed more than a single film that dates in a season. They needed footage they could keep building from, club after club, and films that make someone thinking about joining feel welcome rather than judged.

We film the estate as a programme, one part of club life at a time. Padel in July, built on warmth and mixed ages. Golf at The Warwickshire in September, built on natural reactions. Then the gym, classes and spa at Tytherington and the new spa garden at Lichfield, told as a day as a member.

Every shoot is directed and lit for the same warm, natural look, with film and stills captured side by side, so a club filmed in summer sits naturally beside one filmed in autumn. The graded clip library comes first, so the team can build campaigns long after the shoot day.

A padel campaign now running across 17 sites, and a growing library the team draws on for every channel. Footage from the gym, classes and spa shoot was live on their social channels within weeks.

The member film is in the edit now, made for TV, social, roadside and the web in the run-up to January.