The film had to make people want a piece of the business, not just a slice.
The brief
Crust Bros went to the public to raise investment. A crowdfunding campaign lives or dies on trust and appetite, and most people decide in the first few seconds of the film.
It needed to show the food, the people and the energy of the restaurants, and give investors a reason to believe in what comes next.
How we made it
We filmed across both restaurants, in Waterloo and Covent Garden, around the things that make Crust Bros feel like Crust Bros: the dough, the fire, the service and the people at the tables.
The story was built around the founder, in his own words, with the restaurants doing the rest.
What it did
The campaign raised £365,788 from 144 investors.
The same footage now gives the Crust Bros website its first impression, in a header film cut from the shoot.
- Crowdfunding campaign film
- Website header film
- Food, venue and atmosphere footage
- Social cutdowns
